Month: June 2024
The best writers evoke emotions and make their readers cry. I’ve made […]
Read More Evoke Emotions
Evoke Emotions
Make every word count because we live in an increasingly distracted, time-starved […]
Read More Make Every Word Count
Make Every Word Count
Cut the fluff. You’re not fooling anybody with those extra words in […]
Read More Cut the Fluff
Cut the Fluff
Use active voice consistently to make your writing sound more authoritative, impactful, […]
Read More Use Active Voice
Use Active Voice
Tell a compelling story because everyone loves a good story. So, I’m […]
Read More Tell a Compelling Story
Tell a Compelling Story
Show, don’t tell. Simply telling readers about the benefits of your product […]
Read More Show, Don’t Tell
Show, Don’t Tell
One of the most fundamental copywriting maxims is to sell benefits, not […]
Read More Sell Benefits, Not Features
Sell Benefits, Not Features
Clarity trumps cleverness… what does it mean? You know what, you can […]
Read More Clarity Trumps Cleverness
Clarity Trumps Cleverness
Know your audience intimately. Study your audience deeply. As a copywriter, deeply […]
Read More Know Your Audience Intimately.
