Make every word count because we live in an increasingly distracted, time-starved […]
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Author: Chip Canonigo
https://www.amazon.com/Its-World-Have-Packed-Your-ebook/dp/B01GGCYV1Y
Cut the fluff. You’re not fooling anybody with those extra words in […]
Read More Cut the Fluff
Cut the Fluff
Use active voice consistently to make your writing sound more authoritative, impactful, […]
Read More Use Active Voice
Use Active Voice
Tell a compelling story because everyone loves a good story. So, I’m […]
Read More Tell a Compelling Story
Tell a Compelling Story
Show, don’t tell. Simply telling readers about the benefits of your product […]
Read More Show, Don’t Tell
Show, Don’t Tell
One of the most fundamental copywriting maxims is to sell benefits, not […]
Read More Sell Benefits, Not Features
Sell Benefits, Not Features
Clarity trumps cleverness… what does it mean? You know what, you can […]
Read More Clarity Trumps Cleverness
Clarity Trumps Cleverness
Know your audience intimately. Study your audience deeply. As a copywriter, deeply […]
Read More Know Your Audience Intimately.
Know Your Audience Intimately.
If there’s one good thing to come out of the pandemic, it’s […]
Read More Making Backyard Gardens in Small Spaces
Making Backyard Gardens in Small Spaces
10 Dumbed-Down Tips to Help You Earn Money from Writing Online So, […]
Read More 10 Dumbed-Down Tips to Help You Earn Money from Writing Online
10 Dumbed-Down Tips to Help You Earn Money from Writing Online
“Shoulda woulda coulda… tsk.” 2023 is almost over… time to do an […]
Read More Shoulda Woulda Coulda – My Accountability Check
Shoulda Woulda Coulda – My Accountability Check
This is how I became a city boy farmer. Up until 2010, […]
Read More City Boy Farmer Plans For 2023
