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As someone who grew up with Jollibee always being a constant presence, I am always interested in what this company has to offer. And as soon as I heard that there was something involving the Yumburger to be announced at Rizal Park, I knew I just had to go.
So I dropped my kid off at school and rushed immediately to Rizal Park. Good thing traffic wasn’t too bad and I arrived early. I was also able to park relatively near the venue so that’s a plus.
FYI – parking near the city hall is Php20 for the first two hours and there are official parking attendant officers who will facilitate the safety of your vehicle and give you a receipt.
Ok, so as a young professional, there was a time when my main diet consisted on the Yumburger and a coke. At that time, that was all I could afford for my “lunch” before my career took off. Surprisingly, I never got sick or tired of it. And that’s why the Yumburger continues to have a special space in my heart and mind.
More than 20 years have passed and I think this is the first time the Yumbirger is finally getting a much-needed glow up.
And now for the event…
Thousands of commuters at major transport hubs and shopping centers across the Philippines were met with an unexpected treat as Jollibee launched its upgraded iconic Yumburger. The Yumburger now has a bigger beef patty and more dressing, making it more Langhap-Sarap while still priced at ₱45.
From office workers to students, many took the chance to try the improved Yumburger, making their usual trips a little more exciting. Crowds gathered at One Ayala in Makati, The Infinity in Pampanga, Paseo de Santa Rosa in Laguna, Parkmall in Cebu, and Rizal Park in Davao. Jollibee gave away 2,000 free Yumburgers at each location, plus 4,000 vouchers to try an exclusive combo in stores.
“Filipino commuters have always loved the Jollibee Yumburger, so we thought this was the perfect way to bring them a little extra joy,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “Our Yumburger is not just a burger, but a part of Filipino life and cherished memories. With this glow-up, it is more Langhap-Sarap, giving comfort and happiness in every bite while staying affordable for everyone.”
Adding to the excitement, the Yum mascot delighted commuters at each location, posing for photos, handing out burgers, and energizing the surprise giveaways.
Also, Jollibee released a new film featuring the glowed-up Yumburger and encourages customers to share their #GlowUpYUM moments on social media for a chance to be featured on the brand’s official channels.
The nationwide activity highlighted Jollibee’s commitment to giving Filipinos more of what they love, making a familiar favorite even better and more enjoyable.
Craving more Jollibee treats and exclusives? Head to www.jollibee.com.ph for the latest updates, order your favorites at https://order.jollibee.com, and follow us on social media for more JOYful surprises!
