Show, don’t tell. Simply telling readers about the benefits of your product […]
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Category: Life Of A Writer
One of the most fundamental copywriting maxims is to sell benefits, not […]
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Sell Benefits, Not Features
Clarity trumps cleverness… what does it mean? You know what, you can […]
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Clarity Trumps Cleverness
Know your audience intimately. Study your audience deeply. As a copywriter, deeply […]
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Know Your Audience Intimately.
10 Dumbed-Down Tips to Help You Earn Money from Writing Online So, […]
Read More 10 Dumbed-Down Tips to Help You Earn Money from Writing Online
10 Dumbed-Down Tips to Help You Earn Money from Writing Online
“Shoulda woulda coulda… tsk.” 2023 is almost over… time to do an […]
Read More Shoulda Woulda Coulda – My Accountability Check
Shoulda Woulda Coulda – My Accountability Check
What’s my daily routine? Why do you need one? Does it really […]
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