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The Devil Wears Prada 2 Characters As Part of a New Global Campaign
Starbucks today announced a global collaboration with 20th Century Studios’ “The Devil Wears Prada 2,” which hits theaters April 29. The campaign introduces a curated lineup of four beverages inspired by the film’s iconic characters and crafted to bring cinematic flare to the daily coffee ritual.
From Andy’s unforgettable coffee runs to the characters that shaped a generation, this collaboration celebrates both Starbucks and the film’s long loved place in culture. Beginning April 29, customers can discover four character-inspired customizations, each one a flavorful reflection of the personalities fans have loved in The Devil Wears Prada universe.
“The Devil Wears Prada 2” Menu
- The Miranda Caffe Latte – A no foam, extra shot, extra hot Caffè Latte with Skimmed Milk. Because anything less would prompt… questions.
- The Andy Oatmilk Cappuccino– An Oatmilk Cappuccino with caramel and cinnamon: simple, elevated, and ready to walk the line between who she was and who she’s becoming.
- The Nigel Espresso Con Panna– Gird your loins…A Doppio Espresso Con Panna with mocha: bold and refined
- The Emily Iced Chai Latte– An Iced Chai Latte with almond milk and caramel: fussy and prepared to be delivered at a “glacial pace”… or not.
“Starbucks has been part of The Devil Wears Prada universe since the original film,” said Erin Silvoy, senior vice president of global marketing at Starbucks. “We’re excited to bring that connection to life again, giving fans a way to step into the moment – starting with their daily coffee.”
The beverages are part of Starbucks broader collaboration with The Devil Wears Prada 2, which will also feature the brand in the film. The Starbucks Reserve location in New York City’s Empire State Building will offer copies of the Limited-Edition promotional Runway Magazine, the movie’s signature publication, giving fans an additional way to step inside The Devil Wears Prada universe.
“It’s all good energy with Starbucks and our new movie, ‘The Devil Wears Prada 2,’” said Lylle Breier, EVP, Partnerships, Promotions, Synergy & Events at Disney. “We are thrilled to be collaborating in such a big way with Starbucks on a bold, clever, and thematic global program designed to delight fans around the world.”
The beverages will be available for a limited time in participating Starbucks coffeehouses around the world.In the Philippines, the beverages will be available from April 29 to June 1. For more information, visit www.starbucks.ph. “From first sip to final scene, Starbucks invites customers to dress up, order up, and attend fashion’s biggest event of the year: The Devil Wears Prada 2 In Theaters April 29,” concluded Silvoy.
